The past few weeks we have been working on trying to help your dental practice with SEO (Search Engine Optimization). These very valuable tips can help you when trying to get more patients into your office. One of the best ways to do this is by making sure that you have a blog on your site with updated content. You can do this every day or once a week, but you should at least update the blog once a week. Here are a few tips that can help your blog strive.
- Your blog should help funnel traffic to your site.
Established readership can be very hard to obtain so it is important that you get someone who is a great writer and is also educated in the dental practice. By having this readership and writing you can build more credibility for you website and practice. This will help keep you at the top of Google’s list.
- Use your blog to inform your patients.
In this world where information is plentiful it is important to make sure you use this blog to inform patients on how to better take care of their teeth, new programs for the practice and technologies. You need to make sure that the information is correct and accurate and this can help you bring new patients into your office.
- The blog can be used to answer inquires.
Finally the biggest thing the blog can help you do is answer questions and inquires your patients may have. This is a big deal because if you have questions unanswered it could cost you not just one patient but any patients that don’t feel that you are taking the time to answer questions. So sometimes it is good to just answer some frequently asked questions on your blog and this could help drive better traffic and help answer clients questions that could be very important to them coming to y our practice.