If you haven’t heard of the word keywords you have not been doing any marketing research for your website. So the biggest question is what are the keywords you use in your website? Do you even know what keywords can do for you on your website for SEO purposes and your Google ranks? Well if you don’t know the answers to these questions or have no clue what we are talking about, it might be high time to call us so we can help you get more of a presence on the web. So here I am going to educate you a bit on why keywords matter. Google sends out these spiders to all the websites on the internet and what they do is spider through your website code and filter it using an algorithm that will change every so often. The data retrieved from these spiders will be two fold. First it will determine what keywords on your site will come on the Google searches and second of all it will give you a ranking on how your site will be listed for the keyword searches. With this your website should figure out the most strategic of keywords that your possible patients use when searching for a dental practice.
Now how do we select our keywords? The one way to do it is by using the Google Adwords Keyword Tool which will find out what keyword phrases. The first thing to do is go through your dental services, symptoms patients talk about, cities you serve and also synonyms for any of the above mentioned. Now what you will do with the list you have made is create phrases that you think patients may put into a Google search engine. Put these into the Google Adwords Keyword Tool and it will show you the related keyword phrases, the popularity locally and nationally and of course the competition for these words.
Now you have the keywords you have to figure out a way to implement them. It isn’t always the best idea to go after the most competitive keywords or the even the keywords that are searched for the most. The idea is to find a strategic balance of popularity and competitiveness. So the best way to go about it is to mix some competitive terms with some keywords that low competition but may have decent popularity. Now put these phrases into your website and make sure they are natural and the content is original. Google dislikes duplicate content. With these suggestions you are at a starting point for your SEO needs. Any questions or comments, feel free to add them below.