Last week we talked about getting you better reviews on Google and using a social media push to really get some of that done, but what about that one person who is searching a for a brand new dentist and doesn’t know where to start. So for example they just put the search term, Dentists in Boston. Now a bunch of dentists will come up but how do you know if you will be the one to be at the top. Well that is difficult to know unless you have a company like us working hand and hand with you to get you ranked better in the Google search. Now if you don’t have the money to invest into a company to do your SEO work for you we do have some tips to help you out. The first comes down to what does Google actually look for when considering what sites to rank. Well these are a few things that Google asks:
- Is the content mass produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
From this I would say one major take away should be made, Google wants top quality, new, original, expert information and if you can provide this type of content for your company’s website you will have a major opportunity to be indexed very high for your targeted keywords. So now the questions become do you have to time to create and set up all this content yourself? Or would it be worth the time to have a professional like us do the work for you?